The Upfront Initiative is a combine initiative of LiFO, one of the most influential media brands in Greece, and the leading corporate communications enterprise Tsomokos, for promoting equality, inclusion, diversity and visibility in the workplace.
Our aim is to contribute in reducing prejudices and stereotypes that hinder equal access and career development of individuals who are treated with suspicion or bias in terms of gender, race, sexual orientation, religion and disability, but also enable companies to address norms and practices that are rooted in specific historical patterns of exclusion, marginalization and disadvantage.

The challenge

Racism and racial bias are manifested in the social, economic and political disenfranchisement of historically marginalized and minority groups and with a lack of opportunities, lower socio-economic status, higher unemployment and the racial wealth gap. Professionals of under-represented gender, racial and ethnic identities continue to face injustice and inequity in the workplace, and they have been severely underrepresented in leadership. While an integrative and holistic “Diversity, Equity and Inclusion” strategy is needed, many corporate programmes fail to address norms and practices that are rooted in specific historical patterns of exclusion, marginalisation and disadvantage.

The objective

As all companies must confront exclusion at a systemic level — addressing everything from the structural and social mechanics of their own organizations to the role they play in the communities in which they operate and the economy at large. The UPFRONT initiative is designed to operationalize and coordinate commitments to eradicate racism in the workplace and set new global standards for racial equity in business. It also provides a platform for businesses to collectively advocate for inclusive policy change. As the initiative evolves, it will seek to increase the visibility of diverse leaders throughout industries, and expand its focus to include additional minority groups.

The Initiative

The initiative originates from LIFO, the most relevant publisher in Greece and the leading corporate communications agency Tsomokos. We both believe that businesses must deliver social value alongside financial value, and that they are in a position to drive progress – demonstrating that open, diverse and inclusive workplaces are good for business, good for employees and good for the economies in which they operate. We are aiming to tackle exclusion, bias and discrimination related to race, gender, ability, sexual orientation and all other forms of human diversity.



For further information & partnership opportunities contact:

Anta Paparapti - - 2107289000